Curator Economy: Why Curation is the Future of Content
“Digital curators are the librarians of the internet” (Anamaria Iuga, Founder at FemWealth and curator on Beyond)
“As the cost of the creation of content continues to come down, more content creators will come online. This will create a huge influx of unfiltered material, and create a significant demand for filters and editors who can find/sort/select and recommend contextual quality content within verticals. This ‘Curation’ function has the potential to give media enterprises whose current business models are under tremendous pressure a new and important role in the web media world. What makes the Curation Economy so powerful, and so disruptive, is that the core resource required to building a high-quality curated experience is not capital, but knowledge. This will drive an emerging class of content entrepreneurs - people who are able to turn their trusted personal brands into high-quality filtered content destinations. As the number of publishers grows dramatically, content consumers will hunger for new trusted sources. These many creators and consumers on the move will fuel whole new businesses and categories.”
The Boom of Creator Economy
- The rise of Creator economy is the main reason behind. Decentralised democratised content is reponsible for this
- Shift from big corporations to independent small creators around the globe with the rise of social media.
The age of Information overload
- Content is rising every day.
- Sorting content from the vast universe of information on the internet is becoming harder by day.
- Content is already there, but buried under the piles of articles that you see on the top.
- Currently internet has 44 Zettabytes of data, growing at the rate of around 1.7 Mb per second per person on earth.
- To give a context, it would take around 11 million years for the fastest readers on the planet to read the current number of webpages on the internet.
- We are in an era overloaded with information. Everyday we are bombarded with never ending streaming of useless content and it is easy to get lost in that.
The Rise of Algorithm vs Human Curation
- Human to human interaction over algorithms. Future of content is human to human
- Started with Amazon replacing editors with algorithms for producing product recommendations to users.
- Algorithm drives 70% of content on YouTube.
- AI is still limited in terms of context. Main aim of AI is to make users to stay on the platform as long as possible. Eg: Instagram Feed or Reels
- Difference between human and AI is the intent.
- A human can analyze a content, find common themes and only display whatever is relevant.
The birth of Curation Economy
- One of 3 Cs of information commerce : Creation, Curation and Consumption.
- Curation required time and attention to sort through hundreds of articles to recommend users each time.
- Curators are monetizing their curation work for this effort.
- Over the years, content curation has become a sustainable business.
- Flowstate.fm charges users for recommened music for work, The Browser makes 1 million + revenue for dailu curated list of articles.
- Even though AI is here to stay, it still cannot replace human curation. Every curator’s taste, story telling skills and knowledge is different and also the audience. These all cannot be replaced presently by the AI advancement we have.
Why Curation is Important
Here’s a list of specific reasons that make content curation so compelling:
- The information tsunami keeps growing daily,
- there are new blogs, social channels and news sources launching every day,
- there is an increasing amount of personal, serendipitous, but also distracting, colloquial content
- there is a growing amount of spam and marketing push masked as blog posts or press releases,
- on Twitter and other social media channels, there are a large number of unverified news and stories pointing to low-quality or even missing pages,
- it is hard for a newbie to distinguish a reliable, trustable source from a marketer or spammer,
- Crap detection is a rare skill among users and too much low-quality content sifts through unless properly checked,
- titling and meta information is often misleading, ambiguous or just not clear enough,
- you can’t be there always. You can’t check the news 24 hours a day, seven days a week,
- unless you have some advanced skills it may be difficult for you to find new relevant sources of information and news from the ones you know, unless they are the ones to promote them
- relying always on the same sources tends to limit your view and awareness of other new ideas and opinions in your field of interest,
- news stories need to be contextualized — sometimes the relevance of a story for you can only be found by reading the story and extracting something else, than the main call, from it.
Who is a Content Curator?
- Content Curator is someone who wades through the information universe, picks the best content and highlights it for the audience.
- Proper content curation is about understanding the limited amount of time and attention time people have to consume content.
- Best content creators consume huge loads of information, render the best into bit sized information and highlight it to the audience via interesting highlights.
According to the founder of Glasp, The Future Is in the Intersection of Content Curation, Knowledge Management, and Community.
Content curation makes it possible to understand, explore, make sense of a topic, issue, subject, person or event by organizing the best information resources about it (articles, studies, images, video, etc) and providing keen insight and expert guidance into their exploration.
The art of Curation
How Do You Curate — and Why?**
There isn’t one sole motivation behind why creators, influencers, and brands may want to curate. In fact, curation can:
- Build a personal brand or audience.
- Fulfill a need in a particular market. For example, Femstreet is a weekly digest of timely posts from female investors and operators. It’s racked up thousands of subscribers and has been featured in Fortune, Forbes, and Crunchbase.
- Create an extra category within an existing business.
- Become an additional revenue source. As we saw with The Browser example, it’s possible to monetize free content if it’s curated well — consumers are willing to pay someone who has good taste, and it’s an easy way to add a revenue stream to your business.
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