Rishikesh's Digital Garden

Curator Economy: Why Curation is the Future of Content

Intro

“Digital curators are the librarians of the internet” (Anamaria Iuga, Founder at FemWealth and curator on Beyond)

“As the cost of the creation of content continues to come down, more content creators will come online. This will create a huge influx of unfiltered material, and create a significant demand for filters and editors who can find/sort/select and recommend contextual quality content within verticals. This ‘Curation’ function has the potential to give media enterprises whose current business models are under tremendous pressure a new and important role in the web media world. What makes the Curation Economy so powerful, and so disruptive, is that the core resource required to building a high-quality curated experience is not capital, but knowledge. This will drive an emerging class of content entrepreneurs - people who are able to turn their trusted personal brands into high-quality filtered content destinations. As the number of publishers grows dramatically, content consumers will hunger for new trusted sources. These many creators and consumers on the move will fuel whole new businesses and categories.”

The Boom of Creator Economy

The age of Information overload

The Rise of Algorithm vs Human Curation

The birth of Curation Economy

Why Curation is Important

Here’s a list of specific reasons that make content curation so compelling:

  1. The information tsunami keeps growing daily,
  2. there are new blogs, social channels and news sources launching every day,
  3. there is an increasing amount of personal, serendipitous, but also distracting, colloquial content
  4. there is a growing amount of spam and marketing push masked as blog posts or press releases,
  5. on Twitter and other social media channels, there are a large number of unverified news and stories pointing to low-quality or even missing pages,
  6. it is hard for a newbie to distinguish a reliable, trustable source from a marketer or spammer,
  7. Crap detection is a rare skill among users and too much low-quality content sifts through unless properly checked,
  8. titling and meta information is often misleading, ambiguous or just not clear enough,
  9. you can’t be there always. You can’t check the news 24 hours a day, seven days a week,
  10. unless you have some advanced skills it may be difficult for you to find new relevant sources of information and news from the ones you know, unless they are the ones to promote them
  11. relying always on the same sources tends to limit your view and awareness of other new ideas and opinions in your field of interest,
  12. news stories need to be contextualized — sometimes the relevance of a story for you can only be found by reading the story and extracting something else, than the main call, from it.

Who is a Content Curator?

According to the founder of Glasp, The Future Is in the Intersection of Content Curation, Knowledge Management, and Community.

Content curation makes it possible to understand, explore, make sense of a topic, issue, subject, person or event by organizing the best information resources about it (articles, studies, images, video, etc) and providing keen insight and expert guidance into their exploration.

The art of Curation

How Do You Curate — and Why?**

There isn’t one sole motivation behind why creators, influencers, and brands may want to curate. In fact, curation can:

References

#community #content #economy #newsletter